Professional poultry products for Benelux, France and Germany.

Juicy roasted chicken on a fresh salad. Crispy chicken in a warm wrap. Tender cooked hen in a rich filling. Golden chicken nuggets, tenders and breaded poultry products made for professional kitchens, food manufacturers and distributors.

Vleki develops, sources and supplies professional poultry products for food manufacturers, wholesalers, foodservice distributors, franchise organisations and retail groups.

Most of our poultry assortment is Halal. Halal products are clearly identified by the Halal badge shown on the individual product image or product specification.

Our main markets are Belgium, the Netherlands, Luxembourg and France, with additional professional distribution into Germany.

Since 1994, we have combined poultry knowledge, international sourcing, stock availability, fast distribution and personal service.

Sometimes the right product is already available from stock. Sometimes it needs a small adjustment. And sometimes we develop something new.

Professional. Flexible. Fast. Personal.

A poultry partner for Benelux and France

Vleki works with professional customers throughout Belgium, the Netherlands, Luxembourg and France. We also supply selected customers and markets in Germany.

Our role goes beyond simply selling a box of chicken. We help professional customers find, test, source and develop poultry products that fit their market, their kitchen, their production process and their customers.

For a wholesaler this may mean a broad range that can be combined on mixed pallets. For a food manufacturer it may mean a specific cut, recipe, cooking method or packaging. For a franchise group it may mean a crispy chicken product with the right bite, portion and flavour.

For retail and private-label customers, it may mean finding the right poultry product, packaging format, specification or price position.

From your idea to the right poultry product

A piece of chicken can look simple. For a professional buyer, chef, food manufacturer or product developer, it rarely is.

The right cut changes how a salad looks. The right roasting process changes the bite of a sandwich. A few millimetres can make a difference on a pizza. The coating determines how a crispy product performs after preparation. And the recipe determines whether the consumer wants to order it again.

That is where our work starts.

We first look at the application. What are you making? How should the product look? How should it taste? How should it be prepared? What portion or cut is required? What quantities do you expect?

Based on those questions, we look for the most suitable product, production method and manufacturing partner.

Cooked. Roasted. Crispy.

Who we work for

Easy to try. Easy to combine. Easy to reorder.

A new product should create an opportunity, not immediately create a warehouse full of stock.

That is why many stocked Vleki products can be tested from just one case. Different products can also be combined on the same mixed pallet, depending on availability and logistical possibilities.

This means a wholesaler, distributor, restaurant group or food manufacturer can introduce a new nugget, crispy chicken strip, roasted poultry item or cooked poultry reference without immediately committing to large quantities.

You can test the product. Use it in a recipe. Offer it to your customers. Measure the response. And if it works, simply order more.

Mixed pallets give you more freedom

Our stock assortment is designed for professional customers who want choice without unnecessary stock pressure.

Several stocked Vleki products can be combined on one mixed pallet. For many references, a new product can be tested from as little as one case.

This allows customers to broaden their assortment gradually, try different flavours or product concepts, introduce seasonal items and test new references with a limited initial investment.

Instead of guessing what will sell, you can let the market show you.

Successful products can then become part of your regular assortment.

Fast delivery throughout Benelux and France

Good logistics are part of a good food product.

For stocked products, Vleki offers fast professional distribution throughout Belgium, the Netherlands, Luxembourg and France, with additional deliveries into Germany.

Depending on destination, ordering time and logistical conditions, an order placed on day A can be delivered on day B or at the latest on day C in the regular markets we serve.

This gives our customers the possibility to maintain a broad assortment without necessarily holding large local stocks themselves.

Your customer sees the choice. You keep the flexibility. And stock can remain where it belongs until it is needed.

Worldwide sourcing. Local market knowledge.

Vleki works internationally with specialised poultry manufacturers, food producers and product developers.

Our commercial focus remains close to our customers: Belgium, the Netherlands, Luxembourg and France.

We understand that a product for a Belgian wholesaler, a French food manufacturer, a Dutch foodservice distributor or a Luxembourg restaurant group may require a different solution.

The right manufacturing solution may depend on the cut, cooking process, coating, required volume, recipe, packaging, certification or final market.

That is why we look beyond one factory, one production technique or one country.

Our objective is simple: to identify a technically and commercially realistic solution for the product you want to bring to market.

Sometimes the solution already exists in our assortment. Sometimes a producer can adapt an existing product. And sometimes a completely new product needs to be developed.

Since 1994, we have learned what happens after the sample.

Vleki has been working with professional poultry products since 1994.

Over the years we have learned that finding a tasty product is only the beginning.

It also has to arrive consistently. It has to work in the customer’s kitchen or production process. The cut needs to remain right. The coating needs to perform. The flavour needs to be repeatable. The packaging needs to be practical. And when the customer calls, somebody needs to understand what he is talking about.

That experience influences the way we work today.

We listen first. We ask how the product will be used. We look at the technical and commercial reality. And then we try to find the most practical solution together.

Personal service is still part of the product

At Vleki, customers are still served directly by the owner and his son.

There are no unnecessary layers between your question and the people who can help solve it.

When specific technical knowledge is required, your question can be discussed directly with experienced product developers and specialised manufacturing partners.

This is particularly valuable when discussing cut size, texture, yield, seasoning, roasting, cooking, coating, freezing, preparation or packaging.

If you are looking for a different cut, a more attractive roasting colour, a juicier bite, a crispier coating, another seasoning or a product for a completely new application, we first want to understand why you need it.

That is the kind of question we like.

We do not claim that everything is possible. We prefer to understand what you are trying to achieve, investigate what is technically and commercially realistic and work towards a product that can actually perform in your market.

A broad professional poultry range available from stock

Product development is important. Availability is equally important.

Vleki maintains a broad assortment of professional poultry products in stock. Most of these products are Halal.

Products that are Halal can be recognised easily by the Halal badge displayed on the relevant product image or product specification.

Depending on current availability, our stock allows customers to start with an existing product, test an application, order smaller professional quantities or respond quickly to a new commercial opportunity.

Stock availability also makes it possible to combine existing products and new trials on the same delivery.

For larger volumes or more specific requirements, customised production can be investigated with specialised production partners.

Product development starts with the application

Frequently asked questions

Looking for a professional poultry partner in Benelux or France?

Tell us what you want to make. You do not need to have a complete technical specification.

Tell us the product, the application, the desired taste and texture, the expected quantity and where you need it delivered.

Perhaps the right product is already in our warehouse. Perhaps one case is enough to test it. Perhaps it needs a small adjustment. Or perhaps we need to develop something new.

If Halal certification is important for your project, look for the Halal badge on the relevant product or ask us to confirm the applicable certification.

For professional product enquiries, sourcing requests and development projects:
vleki@vleki.com